Metodologías: Ingeniería, Diseño de producto, Gestión de proyectos

Crowdsourcing

Metodología ágil, Pensamiento de diseño, Innovación, Innovación abierta, Técnicas de resolución de problemas, Diseño centrado en el usuario

Crowdsourcing

Metodología ágil, Pensamiento de diseño, Innovación, Innovación abierta, Técnicas de resolución de problemas, Diseño centrado en el usuario

Objetivo:

The practice of engaging a ‘crowd’ or group for a common goal — often innovación, problem-solving, or efficiency.

Cómo se utiliza:

A company or individual outsources tasks, traditionally performed by an employee or contractor, to a large group of people through an open call, usually via the internet. Examples include idea generation (e.g., LEGO Ideas) or funding (e.g., Kickstarter).

Ventajas

Provides access to a vast and diverse pool of talent and ideas; can be faster and more cost-effective than traditional methods; can validate an idea or product.

Contras

The quality of submissions can be highly variable and difficult to manage; raises issues of intellectual property ownership; may not be suitable for confidential projects.

Categorías:

Clientes y marketing, Ideación, Diseño de producto

Ideal para:

Tapping into the collective intelligence of the public to generate ideas, solve problems, or raise funds.

Crowdsourcing has been successfully implemented in various sectors such as technology, healthcare, and entertainment, where organizations utilize the contributions of a broad audience to innovate products or services. In the tech sector, companies like Dell have benefited from their IdeaStorm platform, allowing users to submit and vote on ideas for new products and enhancements. The healthcare industry has seen platforms like PatientsLikeMe, where patients share their experiences and health data to contribute to research and product development. In the entertainment realm, companies like Blizzard crowdsourced content creation for their games, enabling fans to contribute artwork or gameplay ideas, which helps to increase community engagement and loyalty. This methodology is particularly effective during the ideation phase of product development when companies seek to gather diverse opinions and creative solutions before narrowing down their options. Crowdsourcing can also be initiated by any stakeholder, from startups looking for funding on platforms like Indiegogo to larger corporations seeking external validation for new concepts. While it provides a broad array of ideas and solutions, properly managing the input from the crowd is important; organizations often employ dedicated teams to sort through submissions, ensuring the best ideas align with their goals and capabilities.

Pasos clave de esta metodología

Define the problem or objective clearly and succinctly to guide participants.
Select the appropriate crowdsourcing platform that aligns with the target audience and goals.
Create an engaging and clear call to action to attract participants effectively.
Incentivize participation by offering rewards or recognition to motivate contributors.
Facilitate interaction and collaboration among participants to enhance the quality of contributions.
Implement mechanisms for evaluation and selection of the best ideas or solutions proposed.
Iterate and refine ideas based on feedback from both contributors and stakeholders.
Launch the developed solution or product, incorporating community inputs where applicable.

Consejos profesionales

Incorporate gamification elements to boost engagement and motivation among participants contributing ideas or solutions.
Establish clear criteria and guidelines for submissions to maintain quality control and align contributions with business objectives.
Utilize advanced data analytics to evaluate contributions, identifying trends and patterns that inform decision-making beyond surface-level ideas.

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