A usability technique for evaluating the findability, labeling, and organization of a website’s structure (信息架构) without using the visual design.
- 方法: 工程, 产品设计, 项目管理
树木测试

树木测试
- 设计评估, 设计过程, 设计思维, 信息架构, 可用性, 用户体验(UX), 用户界面(UI), 用户测试, 以使用者為中心的設計
目标
如何使用
- 给参与者布置任务,要求他们浏览代表网站结构的基于文本的层次结构("树"),找到他们认为与任务相关的信息所在的位置。对成功率和导航路径进行分析。
优点
- 特别关注信息架构,将其与视觉设计或导航辅助工具区分开来;在线操作相对较快,成本较低;有助于发现标签和组织方面的问题。
缺点
- 不测试实际界面或内容的可用性;任务措辞必须谨慎,以反映真实的用户目标;对大型树木的分析可能很复杂。
类别
- 产品设计
最适合:
- 评估网站信息架构(网站地图)的可查找性和清晰度。
Tree Testing serves various applications across multiple industries, particularly within web development, e-commerce, educational platforms, and any field where digital interfaces are pivotal. The methodology shines during the early phases of project development, such as during user experience (UX) design and wireframing stages, where clarity of content organization is being established. This approach typically involves user experience researchers or UX designers who facilitate the testing, while participants can include target audience members who represent the end users of the site. Tree Testing enables teams to assess how effectively users can locate specific content based solely on the text hierarchy, which is advantageous for identifying mislabeling, misplaced content, or organizational flaws without the influence of visual design elements. Because it can be deployed remotely, this technique is also cost-effective, allowing businesses to gather valuable user feedback quickly. Notably, insights garnered from Tree Testing can inform better decision-making during subsequent iterations of the site architecture, ensuring that the eventual design is user-centered and capable of meeting consumer needs efficiently. This approach lays the groundwork for more heuristic evaluations and usability testing, enriching the user-centered design processes that contribute to achieving higher satisfaction rates with digital products.
该方法的关键步骤
- Define specific tasks participants will complete using the tree structure.
- Present the tree structure in a text-based format without visual aids.
- Instruct participants to find the information related to each task.
- Observe and record each participant's path through the tree.
- Note the success or failure of each task attempt.
- Analyze navigation paths for commonalities and issues in labeling or organization.
- Identify areas where users struggle to find information effectively.
专业提示
- Incorporate a mix of open-ended and task-driven questions to gather qualitative feedback about users' thought processes during tree testing.
- Conduct iterative tree tests at various stages of the design process to catch structural issues early and refine site architecture continuously.
- Pair tree testing results with card 分选 outcomes to validate information structure and ensure consistency across user expectations and mental models.
相关文章
制造运营管理(MOM)
制造执行系统(MES)
生产控制计划
人工测试
手动搬运评估表 (MAC)
手动任务风险评估工具(ManTRA)