一种定性研究方法,参与者在自然环境中记录一段时间内与特定活动或产品相关的经历、行为和想法。
- 方法: 工程, 产品设计, 项目管理
日记研究

日记研究
- 敏捷方法论, 客户体验, 客户旅程制图, 设计思维, 可用性, 可用性测试, 用户体验(UX), 以使用者為中心的設計
目标
如何使用
- 向参与者提供日记(纸质或数字),并说明记录的内容和频率。这就提供了用户在真实生活环境中体验的纵向数据。
优点
- 捕捉实验室研究或访谈可能遗漏的背景数据和长期经历;提供丰富的定性见解;帮助了解习惯、行为变化和不断变化的需求。
缺点
- 依赖于参与者的勤奋和记录的准确性;数据分析可能很耗时;长期研究可能会造成参与者疲劳或流失。
类别
- 客户与营销, 产品设计
最适合:
- 长期了解用户在自然环境中的行为、体验和需求。
Diary studies are frequently employed in user-centered design processes within industries such as consumer technology, healthcare, and automotive design, where understanding the user experience is pivotal for successful product development. Participants in these studies can include end-users, stakeholders, and even service providers, allowing for a comprehensive view of the user ecosystem. In the initial phases of product design, diary studies can be integrated alongside other methodologies like ethnographic studies, enabling designers and engineers to collect qualitative data that reflects real-life usage patterns, preferences, and pain points encountered in everyday situations. Applications vary widely; in healthcare, for example, patients might document their interactions with medical devices or treatment regimens, revealing challenges that can inform enhancements to product usability. In consumer technology, users recording their daily interactions with applications or devices can uncover usability issues and feature requests that might not surface through traditional testing methods. This longitudinal approach allows teams to discover how user behavior evolves over time, making it easier to identify trends or shifts in needs, ultimately guiding iterative design processes. The collected data can serve to validate hypotheses gathered from preliminary research phases and enrich design sprints with real-world contexts that inform feature development, prioritization, and user satisfaction metrics.
该方法的关键步骤
- Define specific research questions to guide the study.
- Identify target participant profiles based on the objectives.
- Develop a structured diary format with clear instructions for participants.
- Determine the frequency and duration for diary entries.
- Implement a mechanism to provide support and clarification to participants as needed.
- Encourage participants to record both qualitative and quantitative data as per the guidelines.
- Monitor participant engagement and address any issues that arise during the study.
- Facilitate reflections from participants at set intervals throughout the study.
- Evaluate the effectiveness of the diary prompts and make adjustments if necessary.
- Encourage naturalistic logging of experiences without prompting excessive self-analysis.
专业提示
- Incorporate prompts that trigger specific reflections on emotional responses and situational contexts to deepen qualitative data richness.
- Use varied recording methods (e.g., audio, video, sketches) to capture different dimensions of user experience, catering to diverse participant preferences.
- Establish periodic check-ins with participants to maintain engagement and clarify any uncertainties about diary entries, ensuring data consistency.
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