New Product Introduction (NPI) refers to the structured process of bringing a new product from concept to market, encompassing stages such as design, development, testing, and launch. This approach integrates cross-functional collaboration among teams in product design, engineering, marketing, and production to ensure that the product meets market needs and aligns with business objectives. Effective NPI practices aim to minimize risks, optimize resources, and enhance the overall success of the product in its target market.
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