نقطة البيع الفريدة (USP)

A Unique Selling Point (USP) refers to the distinct feature or benefit of a product that sets it apart from competitors and addresses specific customer needs. It serves as a critical element in product design and marketing, emphasizing the value proposition that attracts and retains consumers. By clearly articulating a USP, businesses can effectively communicate their innovation and differentiate their offerings in a crowded marketplace.