A brainstorming technique that involves physically experiencing a situation to generate ideas.
- المنهجيات: العملاء والتسويق, بيئة العمل, تصميم المنتج
Bodystorming

Bodystorming
- العصف الذهني, الإبداع, التفكير التصميمي, تصميم يركز على الإنسان, الأفكار, التصميم التفاعلي, النماذج الأولية, تجربة المستخدم (UX), تصميم يركز على المستخدم
الهدف:
كيفية استخدامه:
- In bodystorming, participants act out a scenario to gain a deeper understanding of the user experience. This can help to generate more empathetic and user-centered ideas.
الإيجابيات
- Provides a rich and contextualized understanding of the user experience, can lead to more innovative and user-centered ideas, and can be a fun and engaging way to brainstorm.
السلبيات
- Can be difficult to set up, requires a willingness from participants to be physically active and to role-play, and may not be suitable for all types of problems.
الفئات:
- الأفكار, تصميم المنتج
الأفضل لـ
- Generating user-centered ideas by physically experiencing a situation.
Bodystorming can be particularly effective in industries such as healthcare, consumer electronics, and automotive design, where understanding user interactions with products or services is paramount. During this methodology, participants may include designers, engineers, marketing teams, and actual users or stakeholders, enriching the ideation process with diverse perspectives. This approach is especially beneficial during the ideation and prototyping phases of design projects, where conventional brainstorming might fall short in capturing the realism of physical interactions or emotional responses. For instance, when designing a new جهاز طبي, team members might simulate patient-doctor interactions to highlight potential obstacles in usability, thus allowing designers to address real-world concerns proactively. This methodology encourages playful experimentation, fostering an environment where team members feel comfortable exploring unconventional ideas without the constraints of traditional brainstorming methods. Engaging in bodystorming can also enhance team cohesion, as participants share experiences and insights that can lead to unexpected solutions, making it a valuable tool in the iterative design process. As teams physically immerse themselves in user situations, the tangible experience can spark innovative thoughts that may not surface through standard abstract brainstorming sessions.
الخطوات الرئيسية لهذه المنهجية
- Identify a specific user scenario to explore.
- Assign roles to participants, ensuring diversity in perspectives.
- Act out the scenario, focusing on behaviors, emotions, and interactions.
- Encourage improvisation and spontaneous responses during the role-play.
- Observe the dynamics and take note of key interactions and reactions.
- Debrief immediately after the enactment to discuss experiences and observations.
- Brainstorm ideas and solutions based on insights gained from the enactment.
نصائح للمحترفين
- Encourage participants to adopt exaggerated physical movements and emotions to immerse themselves fully in the user's experience.
- Utilize props and environmental elements to simulate real-world interactions, enhancing authenticity in the scenarios.
- Incorporate targeted role-play scenarios that explore edge cases or unexpected user behaviors for deeper insights.
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منشورات ذات صلة
Master Production Schedule (MPS)
Mass Customization
Marketing Funnel
Marketing Audit
MAPO Index (Movement and Assistance of Hospital Patients)
Manufacturing Resource Planning (MRP II)