A brainstorming technique where participants assume different roles or stakeholder perspectives related to the problem being addressed.
- المنهجيات: الهندسة, إدارة المشاريع, الجودة
Rolestorming

Rolestorming
- العصف الذهني, الإبداع, التعاون متعدد الوظائف, التفكير التصميمي, تصميم يركز على الإنسان, الأفكار, تجربة المستخدم (UX), تصميم يركز على المستخدم
الهدف:
كيفية استخدامه:
- Participants take on specific roles (e.g., customer, competitor, supplier, a child, an elderly person) and generate ideas or viewpoints from that adopted role's perspective.
الإيجابيات
- Helps uncover a wider range of perspectives and potential impacts; fosters empathy and understanding of different stakeholders; can lead to more holistic solutions.
السلبيات
- Requires participants to genuinely adopt and articulate the assigned roles; some roles may be difficult to simulate accurately; can be time-consuming to explore many roles deeply.
الفئات:
- العملاء والتسويق, الأفكار, حل المشكلات
الأفضل لـ
- Generating diverse ideas and perspectives by having participants adopt different stakeholder roles.
Rolestorming can be particularly effective in industries such as consumer electronics, healthcare product design, and urban planning, where understanding diverse user needs is paramount. In the ideation phase of projects, teams can adopt roles such as end-users with specific disabilities, healthcare providers, or even regulatory bodies to identify challenges and opportunities in product development. This approach encourages participants to think outside of their usual parameters, often leading to innovative solutions that a standard brainstorming session might miss. For example, a team designing a يمكن ارتداؤها health device may benefit from including the voice of a patient who faces chronic illness, allowing them to highlight features and functions that would be critical to their daily lives. When engaging with various stakeholders, such as suppliers or community representatives, this methodology can also reveal potential supply chain challenges or community impacts that might otherwise go unconsidered. Rolestorming sessions typically involve multidisciplinary teams, combining perspectives from engineering, marketing, and user experience design, promoting a richer exploration of ideas. The presence of a skilled facilitator can further enhance outcomes by guiding discussions, ensuring balanced participation, and directing focus toward actionable concepts derived from the adopted roles, making the entire process more structured and productive.
الخطوات الرئيسية لهذه المنهجية
- Assign specific roles to each participant based on various stakeholders.
- Instruct participants to immerse themselves in their assigned roles.
- Initiate brainstorming sessions where participants voice ideas from their roles.
- Encourage interaction between participants playing different roles.
- Document all ideas generated during the sessions.
- Shift roles periodically to stimulate fresh perspectives on the emerging ideas.
- Facilitate a discussion on insights gathered from different roles.
نصائح للمحترفين
- Assign roles based on real data or personas from market research to ground discussions in factual scenarios.
- Encourage participants to use role-specific jargon and scenarios to deepen authenticity and enrich conversations.
- Incorporate sequential role-switching in sessions to challenge existing ideas and stimulate fresh interpretations.
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