"de vez en cuando..." Steve Jobs, 2007 ... diseño de productos, marketing, los tiene todos

Among other sentences, this one became Product Introduction history, with even some parodies, but there is much more than this communication technic here. The tools and the coherence between product in-house brainstormings, and later market arguments are our topic here. In modern metodología, Product Development simply.

Iconic Product Introduction

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How to use internal R&D arguments for sales

Featuring a real modern in-house R&D and marketing team brainstorming, except that this time it’s a public (and commercial) one, used for marketing.

get existing technologies from other markets technology push thinking competitor analyses designed for product evolution already in mind ergonómico analyze product positioning (not a SWOT graph in this example)   … not to forget his presentation skills: teasing, speech effects (3 products introduction … all in one) and jokes   Note: publicly showing & comparing competitor products namaingly may be a risky exercise depending on the country. Or can be made on purpose to start a buzz campaign. In any case, double-check that & your arguments before proceeding or prepare your lawyers.

Now the video : 

To end with his famous

“And boy, have we patented it.”